Common sense dictates that before you build anything, you need a plan. A plan outlines the foundation and perifarals that structures the project. The recipe for success is simple: a solid structure coupled with organized content targeted at the right audience makes for a site that is easy to navigate and enjoyable to surf.

Intuitive navigation doesn't happen by chance. Information architecture is the term used to describe the structure of a system, i.e the way information is grouped, the navigation methods and terminology used within the system. An effectively architected system enables people to step logically through your website -  confident they are getting closer to the information they seek with the least clicks.

Most people only notice information architecture when it is poor and stops them from finding the information they require. Don't wiat until your customers complain about your site - you risk loosing your market share.

Femtech Media will provide consultation services to companies looking to maximize their site's impact and are serious about positive user experience. We will help you figure out what you want your site to do and then construct a blueprint to aid in the development.

We will help you:

• Determine the purpose and goal of your website;
• Identify your target audience(s);
• Organize functionality and content;
• Develop an intuitive navigation;
• Label your navigation for the way people think about your service/product;
• Create a site map outlining first level interaction and offer detail specification of each page's layout.