Whether you are starting a new business or giving your existing enterprise a well deserved face lift, branding is your starting point.

By definition, a brand is a name, logo, slogan, and/or design scheme associated with a product or service. A brand is a symbolic embodiment of all the information connected to the product and service you offer to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and/or sound, which may be developed to represent implicit values, ideas, and even personality.

By comparison, a logo is a graphic element, symbol, or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way. A typical logo is designed to cause immediate recognition by the viewer. The logo is one aspect of the brand of a company, and the shapes, colors, fonts and images are usually different from others in a similar market.

Femtech can work with you to determine:

• Your corporate culture and personality;
• Your target market;
• The unique symbolism used by your market/industry;
• A color schemes and typeface that uniquely represent your comapny;